We are all aware that reviews and recommendations are extremely important for any company reputation. What is very interesting is that 1 in 3 Facebook users are using the platform to find reviews and recommendations.
In this post, we are publishing everything you need to know about this new feature, how it will affect your Facebook presence and how to make the most out of it.
This is why you need to pay attention to these updates and continue reading what is changed and how to make the most out of Facebook Recommendations.
Facebook reviews are becoming Recommendations
This new feature is already rolled out and businesses will have the chance to see new reviews design on their Facebook Page. The main change of the system is that the Recommendations option is integrated within the reviews and all recommendations that were previously given by customers or other Facebook users will be also listed in this Reviews/Recommendations section.
This means that recommendations are not only the opinions given by customers directly on the business’s Facebook page but also when people respond to their friends when they look for a recommendation on Facebook.
Note: The old Facebook Reviews are safe and sound, and your Facebook Page will continue to display all previous reviews that you’ve generated.
Main benefits of the new Facebook Recommendations
The changes of the reviews system to recommendations are providing more options for customers to give their opinions about the certain business. Here are some of the benefits:
1. Increase Reach with Recommendations
Your Facebook Page score will be reflected across Facebook and especially at places where customers make relevant decisions, such as Maps.
Recommendations are discoverable across Facebook when people are searching for, or talking about your business. The best thing is that Facebook will show first the recommendations provided by the closest friends which will empower the purchasing decisions and bring greater trust.
2. Post photos about the business
This option was not previously enabled in the reviews form. Now, if you tag a business in the comments section when a friend asks for a recommendation, you have the options to also post gifs or photos. The cool thing is, that all this post will be displayed in the Recommendations section of the business’s Facebook Page.
The best, the mobile form for leaving a recommendation has the option to upload a photo from the phone and publish it together with the text.
Note: The character limit for a desktop recommendation is 25 and for mobile is 50.
3. Tag Facebook Recommendations
When a customer leaves a recommendation directly on the Facebook page, they will have the option to choose a tag that best describes their recommendation. These Facebook’s tags work like hashtags for businesses and the Facebook system generates them based words used in the past reviews.
How the new Facebook rating score is calculated
As outlined in the official Facebook help center, the overall Facebook Page score is calculated as follows:
A Page’s rating is based on multiple sources, such as the reviews and Recommendations people share about business Pages on Facebook.
How to activate Facebook Recommendations
If you’ve already activated the Reviews tab than you don’t need to change anything. Please note that the Recommendations is a replacement of the reviews tab and the process to activate it is the same as before.
How to recommend a business on Facebook
This process is the one that has the biggest change.
To recommend a business on Facebook, you will need to open the business’s Facebook Page that you want to recommend.
Please note that previously, there was an option to Write a review and select the review score from 1-5. Now you do not actually leave a review for the business but you are recommending it. You have only two recommendation options, to select ‘Yes’ or ‘No’ which means you want to recommend the business or not. Simple as that.
Here are the steps for how to post a Facebook recommendation:
- Click the Reviews/Recommendations tab
- Click ‘Yes’ to recommend the Page
- Write your recommendation and if you use mobile upload a photo along with the recommendation text
- You can also choose a tag such as great service, amazing staff or similar
- Click Post
Additionally, you can recommend a business by leaving a comment by tagging a business’s Facebook Page when some of your Facebook friends ask for a Recommendation.
How to report a Recommendation
Similar to the previous option for reporting reviews, now this option is also available and you can report a Recommendation that violates Facebook’s Community Standards.
To do this, just follow the steps:
- Go to the recommendation that you want to report and click the 3 dots in the top right corner
- Select Give feedback on this Recommendation
- Follow the on-screen instructions.