Associations connect contacts to each other with a label that explains the relationship. For example, you can link two adult siblings who share care decisions, or link a case manager to the family they referred. Linked records appear on each contact so your whole team understands who is connected.
Note: only record relationships here. Never add health information to labels or contact fields.
Types of labels
- Single label: the same name on both sides, such as Sibling or Colleague.
- Pair of labels: a different name on each side, such as Referred By and Referred, or Manager and Employee.
Set up an association (account admins)
- Go to Settings, then Objects.
- Open Contacts and select Associations.
- Click Create Association.
- Choose what to link contacts to: another contact, a company, an opportunity or another available record type.
- Choose a single label or a pair of labels and name them.
- Under Configure Relationship, choose the relationship type, such as One-to-One or Many-to-Many, and any limits.
- Check the preview, then click Save.
Limits control how many records can be linked under a label. If someone tries to go over the limit, they see a warning.
Link two contacts
- Go to Contacts and open the contact.
- Open the Associations area.
- Click Add for the record type you want.
- Search for and select the related contact.
- Choose the label and confirm.
For paired labels, the matching label appears on the other contact automatically.
Remove a link
Open the contact, go to Associations, find the linked record and remove it. Neither contact is deleted.
Use associations in lists and workflows
- Smart Lists: add association columns from the columns control, and filter contacts by linked records using Contains any, Does not contain any, Is empty or Is not empty.
- Workflows: the Add Associated Records to Workflow and Remove Associated Records from Workflow actions move linked records in or out of another workflow.
Troubleshooting
- A label is missing: check that the association is set up for Contacts in Settings.
- A link is in a different column than expected: each label has its own column.
Have a question about your own account? Submit a ticket and our team will follow up.
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