What should we measure to know whether our marketing is working?

Measure both visibility and what happens after an inquiry. Useful indicators include search impressions and clicks, relevant traffic, profile activity, forms, tracked calls, lead sources, response time, assessment bookings, client starts, referral activity, and retention or revenue information supplied by your agency.

This answer describes how Approved Senior Network generally works. Your written agreement defines your program's deliverables, access, responsibilities and terms.

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