How do I add a Book Online button to my Google Business Profile and Local Services Ads?

Google can show a Book Online button on your Google Business Profile and in Local Services Ads that sends families straight to your ASNSpark! CRM booking calendar. This shortens the path from a Google search to a scheduled care consultation.

Setup has two parts: you send your booking pages to Google from ASNSpark! CRM, and you link your Local Services Ads account to the right Google Business Profile in Google Ads. Booking turns on only when both are done.

Before you start

• Create the calendars you want people to book, and a calendar group for the main button.
• Give each calendar a clear, family-friendly name and a description that matches it. For example, a calendar named "Free In-Home Care Assessment" should describe that service.
• Make sure your business name, address and phone match between ASNSpark! CRM and Google. Mismatches can delay approval.
• Have access to your Google Business Profile and your Google Ads account.

Step 1: Send your booking pages to Google

1. Go to Calendars, click Calendar Settings and open the Connections tab.
2. If shown, choose the right user from the My Staff menu.
3. Open the Google Organic Booking tab.
4. Under Primary Action Feed, choose the calendar group that should open when someone clicks Book Online. This is required.
5. Under Services Feed, choose any individual calendars you want listed as separate bookable services. Check each name and description.
6. Click Upload.

Google usually takes one to two weeks to review and publish.

Step 2: Link Local Services Ads to your Business Profile

1. Sign in to Google Ads.
2. Click the Tools icon and open Data Manager.
3. Find Google Business Profile under connected products and click Manage & link.
4. Link or confirm the correct Business Profile and check that the right office address is selected.

Once Google approves your booking pages and the profile is linked, booking in Local Services Ads turns on automatically. There is nothing else to start.

Good to know

• Connecting Google Calendar is separate. It syncs your schedule but does not add a Book Online button.
• Connecting your Business Profile for reviews is separate from linking it to Local Services Ads.
• Changed a calendar? After editing a name, description or calendar group, go back to Google Organic Booking and upload again.
• Turning it off: it can take 24 to 48 hours for the button to disappear from Google.

Troubleshooting

• No Book Online button: confirm you uploaded, the right profile is linked in Google Ads, your business details match and the calendar names and descriptions are clear.
• Main button shows but individual services do not: Google reviews them separately. Some may still be in review or were not approved. Make the description match the service name and upload again.

Have a question about your own account? Submit a ticket and our team will follow up.