How do I let Facebook Lead Ads leads book an appointment right from the form?

When a family fills out your Facebook Lead Ads instant form, you can let them book a care consultation on the thank-you screen instead of waiting for a callback. Their name, email and phone can carry over, so booking takes only a few taps.

Facebook controls the form, button and thank-you screen. ASNSpark! CRM controls the calendar, available times, booking rules, confirmations and the appointment record.

Step 1: Get your calendar link

1. Go to Calendars, then Calendar Settings.
2. Pick the calendar you want leads to book into, or create one for the campaign.
3. Copy its booking link. Use the standard LeadConnector calendar link, not a link on your own website domain. Links on your own domain may open in a browser instead of inside the form.

Step 2: Add the link to your instant form

1. In Facebook Ads Manager, click + Create, choose Leads and click Continue.
2. At the ad set level, set the conversion setting to Instant forms.
3. Build the form. In the Ending section, under additional actions, choose Book time.
4. Paste your calendar link under Scheduling link. A preview of the calendar should appear.
5. Finish the form and click Publish.

Step 3: Set up follow-up

In ASNSpark! CRM, build workflows for both paths:

• Facebook Lead Form Submitted trigger: follow up with leads who filled out the form but did not book.
• Customer Booked Appointment trigger: send confirmations, reminders and an alert to your intake coordinator.

Good to know

• The calendar appears inside the form only on the Facebook mobile app. On Instagram and other placements, the Book time button opens your booking page in a browser instead.
• Booked appointments are not counted in Ads Manager. Check the calendar in ASNSpark! CRM.
• If a lead closes the calendar, they can tap Book time again on the thank-you screen.
• Confirmations and reminders come from your ASNSpark! CRM calendar settings, not from Facebook.
• The calendar's look follows your ASNSpark! CRM calendar settings. Facebook does not offer extra customization.
• You can use a different calendar link for each ad.

Troubleshooting

The calendar loads but shows no times. Check the calendar's working hours, assigned team member, conflict calendars, buffers and booking rules. Open the calendar link in a normal browser to confirm it works outside Facebook.

Have a question about your own account? Submit a ticket and our team will follow up.